“As an author…” Don’t you just hate it when someone starts the conversation as “As X I believe Y.” It sets them apart, says “I’m X and you aren’t therefore you don’t understand in the same way I do.”
Except that we all have those moments. Because I am a mother I see things in certain ways. Because I am an author I see another faucet of the world. A girlfriend, a divorcee, a survivor of abuse, a high school graduate. All of those things are things that I have done, as have many thousands of other people. So as one of them I do have a different perspective then someone who isn’t.
It’s still a bothersome way to start a conversation. And yet I almost did here.
Anyway, back on subject. I’ve been thinking about reviews a lot lately. NOT reviews of my book, as you might have guessed, but reviews from my day job. Some of you might know that I am a manager at a little store. Our corporation has “asked” us to get reviews from the customers. This means we hand out cards that say “give us a review on Google or Yelp to let others know how you like us,” or something to that effect.
For every fifty cards you give out you might get one review. This causes problems in a little store like mine where I only see two to three people a day. I ask, I hand out cards, and I just barely manage to get their quota of two reviews a month most months.
Then I have to go through the whole conversation of “Why aren’t you doing better?” Sigh.
So when I come home and I deal with my writing and it comes time to ask for reviews…there is a love/hate struggle of epic proportions going on inside of me.
First of all, I LOVE reviews on my books. I’ve only gotten a couple of bad ones, and so many great ones. I’ve read every single one and they just make me happy. Happy that someone took the time to read it. Happy that someone bothered to write a review. Happy that people ACTUALLY LIKED my book.
But the asking…the asking for reviews sucks and I hate it. I hate to feel like I’m imposing myself on others.
“Reviews are the life blood of authors” as the email I just got this morning from another author friend reminded me.
Then you go to Target, or the local boutique, or the car wash and are bombarded by people asking for reviews. Then you get these postcards of “review us please” filling up your pockets.
As an author I love reviews. As a consumer I am slightly annoyed with every store asking for them. And as a manager at a little shop I feel guilty asking for them, and frustrated that I can’t make the quota.
I still do it. I do my job, put a smile on my face, hand them the card and say “Please give us a review to let others know how helpful we’ve been.” Then I ask the next person, and the next, rarely expecting a review because so few people actually do.
And that’s the crux of the problem. The new internet revolves around reviews, but only a small fraction of us actually do them. I know I don’t do them very often. I just added a ton of books to my Goodreads library and only reviewed a handful of them.
Your book reading choices are being influenced by a fraction of the reading population. Did you know that? If 1000 people download the book, and 100 people read it, but only only ten actually give it a review that is a really small portion of the people who own it actually saying anything about it. That means if you care about reviews only a small portion of people, those who review everything, or those who had significant interaction with (good or bad) are influencing your decision on which product to buy.
And there are good reasons to review, and good reasons not to. For me, I prefer to review books that I really ABSOLUTELY loved so that others will know how much I loved it and might also read it. But I’ve read a lot of books and reviewing them all would take a very long time.
I don’t know if there is a point to any of this. Review my book? Yes, I’d love to hear from anyone who’s read my book. But I don’t want to seem pushy either. So read it, enjoy it, and if you want to then let me know about it. I’d love to hear from you, even if you hated it.