I’m sure I’m not the only one that’s been waiting for Hytale for some time. And now, after years of developer limbo, it’s out!

There are tons of people talking about the purchase by Riot, the cancelation of the game, and Simon buying it back. It’s one heck of a comeback tale. But I think there’s something else to learn about this story.

First, going with a larger publisher isn’t always the best option. Sure, Riot sunk lots of money into Hytale with the desire to make it cross platform and perfect at launch. But ultimately ask if that work was discarded and they went back to the original build.

For publishing you can try the major publishers, and some people have great luck with them. But it’s easier than ever to go out alone, or go through smaller publishers. Getting the right size publisher, and knowing what they plan to do with your work, is important.

Second, bad news might be used in your favor.

The cancelation of Hytale shoved it back into the conversation, and showed just how much everyone wanted to play it still. That gave them the opportunity to buy the game back and sell a couple million copies up front.

Use opportunities to drum up conversations. Cover made? Issues with printing? Stuck on a chapter? In the flow of things and finished five chapters in one day?

If you can find any reason, good or bad, to talk about your work… Use it!

Also if you like survival building fans go get Hytale! It’s awesome!